The State of Italian Car Design

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rridge
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The State of Italian Car Design

Post by rridge » Sat Mar 16, 2019 9:26 am

Here's a link to a 2016 article by Robert Cumberford in Automobile Magazine with a look at who's still designing cars in Italy and who they are working for. There's an interview with Klaus Busse, head of Fiat Centro Stile, and brief visit with Tom Tjaarda, still living in Turin, at the end.

Cumberford's answer the to question of what makes an car design Italian is that its a car designed by people who, regardless of nationality, are living in Italy and are immersed in its esthetic culture and who still have connections to its artisan industry base. He doesn't sound optimistic about its future.

https://www.automobilemag.com/news/stat ... ar-design/
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Re: The State of Italian Car Design

Post by SimcaBertone66 » Sat Mar 16, 2019 4:40 pm

Thanks Richard..... for posting … very nice read … the part about the post war leftist governments of Italy and France and their different policies and how it effected their auto industry …
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Re: The State of Italian Car Design

Post by fp55scca » Sun Mar 17, 2019 12:23 pm

--That's a very interesting article indeed. Surprised it's over two years old now. Some of the trends of design and manufacturing are not surprising (given globalization), such as how vested the Chinese are in the Turin design industry. I share the author's concern for the future, once the Chinese have extracted all of the current technologies of automobile design/manufacturing.
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Re: The State of Italian Car Design

Post by bartigue » Sun Mar 17, 2019 9:08 pm

The era of great Italian automobile design resulted from some of the darkest days in human history - automotive design of the 1950s. Maybe the current horrors of auto design will spawn something interesting in a few years. I doubt it - but maybe.
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Re: The State of Italian Car Design

Post by jseabolt » Mon Mar 18, 2019 12:45 pm

rridge wrote:
Sat Mar 16, 2019 9:26 am

its a car designed by people who, regardless of nationality, are living in Italy and are immersed in its esthetic culture and who still have connections to its artisan industry base.
You mean like the leaning tower of Pisa? The sinking city of Venice? Building cities on top and around dormant volcanos?
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Re: The State of Italian Car Design

Post by rridge » Mon Mar 18, 2019 4:34 pm

The artisan industry of Turin is based on the Royal Armory. Some of the strongest pikes and swords not to mention some of the most most stylish and light weight cavalry armor came out of Turin before the carriage and automobile industry moved in.
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Re: The State of Italian Car Design

Post by lanciahf » Mon Mar 18, 2019 6:29 pm

Fiat design ceased when Cesare Romiti fired Vittorio Ghidella, the last car guy to run Fiat. After that Fiat was in steady slide downhill.
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Re: The State of Italian Car Design

Post by rridge » Mon Mar 18, 2019 11:20 pm

Ralph wrote:
Fiat design ceased when Cesare Romiti fired Vittorio Ghidella
Probably true. He ran Fiat from perhaps 1979 to 1988 so we didn't see his impact in the U.S. beyond the takeover of Alfa, but Fiat had a run in Europe in that period with the Uno, the Panda, the shared platform under the 164, the Integrale and others.
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Re: The State of Italian Car Design

Post by bnam2 » Tue Mar 26, 2019 11:33 pm

The article doesn't mention it, but Pininfarina is now owned by an Indian company.
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Re: The State of Italian Car Design

Post by zonker » Wed Mar 27, 2019 1:14 am

lanciahf wrote:
Mon Mar 18, 2019 6:29 pm
Fiat design ceased when Cesare Romiti fired Vittorio Ghidella, the last car guy to run Fiat. After that Fiat was in steady slide downhill.
Times do change and bean counters prevail now more than ever when styling is being considered, but I find the latest 124 spider a aesthetic success for FIAT. Kudos to Centro Stile for the Miata revamp.

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