Banner Ad Summary
To display the Banner Ad Summary for a specified period of time, highlight Banner Ad Summary in the first list box, select the desired time period in the second list box and click on the Enter button. The Banner Ad Summary presents the Banner Ad title (defined by the user in the Options screen), the Last Clickthrough, the number of Impressions and Clickthroughs (with the percentage of total Impressions and Clickthroughs) and the Clickthrough Rate for the top ten banner ads viewed by visitors of a web site for the selected time period. To view the next ten banner ads, click on the highlighted "Next 10" located at the end of the summary. To view the last ten banner ads, click on the highlighted "Last 10" located at the end of the summary. To view the previous ten banner ads, click on the highlighted "Previous 10" located at the end of the summary. To view the first ten banner ads, click on the highlighted "First 10" located at the end of the summary. To view all of the banner ads, click on the highlighted number of total banner ads ("Banner Ads represented: 10 out of xxx", where xxx = Total Banner Ads). To view the actual banner ad, click on the highlighted Banner Ad title. To get detailed information about each banner ad impression (view), click on the corresponding highlighted number of Impressions. This Impression Breakdown contains information about the Date and time of the impression, the Host, the Referrer, the Browser and the Platform for the specified banner ad. To get detailed information about each banner ad clickthrough, click on the corresponding highlighted number of Clickthroughs. This Clickthrough Breakdown contains information about the Date and time of the clickthrough, the Host, the Referrer, the Browser and the Platform for the specified banner ad. |