Keyword Summary
To display the Keyword Summary for a specified period of time, highlight Keyword Summary in the first list box, select the desired time period in the second list box and click on the Enter button. The Keyword Summary presents the Keywords, the Last Visit and the number of Visits (with the percentage of total Visits) for the top ten keywords used by visitors to find a web site using a search engine or directory, for the selected time period. To view the next ten keywords, click on the highlighted "Next 10" located at the end of the summary. To view the last ten keywords, click on the highlighted "Last 10" located at the end of the summary. To view the previous ten keywords, click on the highlighted "Previous 10" located at the end of the summary. To view the first ten keywords, click on the highlighted "First 10" located at the end of the summary. To view all of the keywords, click on the highlighted number of total keywords ("Keywords represented: 10 out of xxx", where xxx = Total Keywords). To generate a summary containing only specific keywords, enter the keywords into the text box in the filter tool at the bottom of the summary and select from the list boxes to create the request: "Show all keywords [that] [contain] [keywords]" and click on the Enter button. To generate a summary that excludes specific keywords, enter the keywords into the text box in the filter tool at the bottom of the summary and select from the list boxes to create the request: "Show all keywords [that do not] [contain] [keywords]" and click on the Enter button. Note that in the above examples users can also use the filter tool to include or exclude keywords that either [match], [start with] or [end with] the specified text entered in the text box. If you have already used the filter tool to apply a filter, you can use the filter tool again to add additional filters to the previous filter. For example, you could use the filter tool to display all keywords that contain word1 and then use the filter tool again to display all keywords that contain word2. A combined report would then be displayed that includes all keywords that contain word1 and all keywords that contain word2. To start over, simply go back to the original Keyword Summary with no filters. You can do this by selecting the Keyword Summary and time period in the top frame and clicking the Enter button or by clicking the Back button in your browser. To get detailed information about specific keywords, click on the corresponding highlighted Keywords. This Referrer Breakdown contains information about the Referrer, the Last Referral and the number of Referrals. If the referrer was a search engine or directory, the keywords that the users searched with will be presented in parentheses after the Referrer. By clicking on the corresponding highlighted Referrer in the Referrer Breakdown, users can view the actual referring page. Once again, if the referring page was a search engine, users can view the keywords that the visitors used to search for the web site, as well as the results of the search that these visitors made. To get detailed information about each referral, click on the corresponding highlighted number of Referrals. This Visit Breakdown may contain information such as the Date and time of the view, the Length of Visit, the Host, the Cookie, the User, the Referrer, the Entry and Exit Pages, the Browser, the Platform and the number of Views per visit for the specified referrer. |