Referrer Summary

To display the Referrer Summary for a specified period of time, highlight Referrer Summary in the first list box, select the desired time period in the second list box and click on the Enter button.

The Referrer Summary presents the Referrer, the Last Referral, the Average Visit Duration for the Referrer, the number of Referrals (with the percentage of total Referrals) and the View/Visit Ratio for the Referrers for the top ten referrers to your web site.

To view the next ten referrers, click on the highlighted "Next 10" located at the end of the summary. To view the last ten referrers, click on the highlighted "Last 10" located at the end of the summary. To view the previous ten referrers, click on the highlighted "Previous 10" located at the end of the summary. To view the first ten referrers, click on the highlighted "First 10" located at the end of the summary. To view all of the referrers, click on the highlighted number of total referrers ("Referrers represented: 10 out of xxx", where xxx = Total Referrers).

To generate a summary containing only a specific referrer, enter the referrer (yahoo.com for example) into the text box in the filter tool at the bottom of the summary and select from the list boxes to create the request: "Show all referrers [that] [end with] [referrer]" and click on the Enter button. To generate a summary that excludes specific referrers, enter the referrer into the text box in the filter tool at the bottom of the summary and select from the list boxes to create the request: "Show all referrers [that do not] [end with] [referrer]" and click on the Enter button. Note that in the above examples users can also use the filter tool to include or exclude referrers that either [match], [start with] or [contain] the specified text entered in the text box.

If you have already used the filter tool to apply a filter, you can use the filter tool again to add additional filters to the previous filter. For example, you could use the filter tool to display all referrers that contain yahoo.com and then use the filter tool again to display all referrers that contain excite.com. A combined report would then be displayed that includes all referrers that contain yahoo.com and all referrers that contain excite.com. To start over, simply go back to the original Referrer Summary with no filters. You can do this by selecting the Referrer Summary and time period in the top frame and clicking the Enter button or by clicking the Back button in your browser.

To get detailed information about the specific referrers from a referrer group (for example, Yahoo.com), click on the corresponding highlighted referrer. This Referrer Breakdown contains information about the Referrer, the Last Referral and the number of Referrals. If the referrer was a search engine or directory, the keywords that the users searched with will be presented in parentheses after the Referrer.

By clicking on the corresponding highlighted Referrer in the Referrer Breakdown, users can view the actual referring page. Once again, if referring page was a search engine, users can view the keywords that the visitors used to search for the web site, as well as the results of the search that these visitors made.

To get detailed information about each referral, click on the corresponding highlighted number of Referrals. This Visit Breakdown may contain information such as the Date and time of the visit, the Length of Visit, the Host, the Cookie, the User, the Referrer, the Entry and Exit Pages, the Browser, the Platform and the number of Views for each visit for the specified referrer