Initial Referrer Summary
To display the Initial Referrer Summary for a specified period of time, highlight Initial Referrer Summary in the first list box, select the desired time period in the second list box and click on the Enter button. The Initial Referrer Summary presents the Initial Referrer, the Last Initial Referral, the number of Initial Referrals (with the percentage of total Initial Referrals) and the number of Total Visits for the Initial Referrer. The Initial Referrer Summary will show you which referrers result in the most first time visits (Initial Referrals) and how many total visits resulted from each Initial Referrer. Please note: The Initial Referrer Summary requires that you log cookie information. To view the next ten initial referrers, click on the highlighted "Next 10" located at the end of the summary. To view the last ten initial referrers, click on the highlighted "Last 10" located at the end of the summary. To view the previous ten initial referrers, click on the highlighted "Previous 10" located at the end of the summary. To view the first ten initial referrers, click on the highlighted "First 10" located at the end of the summary. To view all of the initial referrers, click on the highlighted number of total initial referrers ("Initial Referrers represented: 10 out of xxx", where xxx = Total Initial Referrers). To generate a summary containing only a specific initial referrer, enter the referrer (yahoo.com for example) into the text box in the filter tool at the bottom of the summary and select from the list boxes to create the request: "Show all initial referrers [that] [end with] [referrer]" and click on the Enter button. To generate a summary that excludes specific initial referrers, enter the initial referrer into the text box in the filter tool at the bottom of the summary and select from the list boxes to create the request: "Show all referrers [that do not] [end with] [referrer]" and click on the Enter button. Note that in the above examples users can also use the filter tool to include or exclude initial referrers that either [match], [start with] or [contain] the specified text entered in the text box. If you have already used the filter tool to apply a filter, you can use the filter tool again to add additional filters to the previous filter. For example, you could use the filter tool to display all initial referrers that contain yahoo.com and then use the filter tool again to display all initial referrers that contain excite.com. A combined report would then be displayed that includes all initial referrers that contain yahoo.com and all initial referrers that contain excite.com. To start over, simply go back to the original Initial Referrer Summary with no filters. You can do this by selecting the Initial Referrer Summary and time period in the top frame and clicking the Enter button or by clicking the Back button in your browser. To get detailed information about the specific initial referrers from a referrer group (for example, Yahoo.com), click on the corresponding highlighted initial referrer. This Initial Referrer Breakdown contains information about the Initial Referrer, the Last Initial Referral, the number of Initial Referrals and the number of Total Visits. If the initial referrer was a search engine or directory, the keywords that the users searched with will be presented in parentheses after the Initial Referrer. By clicking on the corresponding highlighted Initial Referrer in the Initial Referrer Breakdown, users can view the actual referring page. Once again, if the referring page was a search engine, users can view the keywords that the visitors used to search for the web site, as well as the results of the search that these visitors made.
To get detailed information about each initial referral, click on the corresponding highlighted number of Initial Referrals. This Visit Breakdown contains information about the Date and time of the visit, the Length of Visit, the Host, the Cookie, the User, the Referrer, the Entry and Exit Pages, the Browser, the Platform and the number of Views for each visit for the specified initial referrer. To get detailed information about each visit referred from a specific initial referrer, click on the corresponding highlighted number of Total Visits. This Visit Breakdown contains information about the Date and time of the visit, the Length of Visit, the Host, the Cookie, the User, the Referrer, the Entry and Exit Pages, the Browser, the Platform and the number of Views for each visit for the specified initial referrer. |